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8 entrepreneurs who built proudly South African businesses [3 Women made the list]

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0 Angel-BIO-pic-Homecoming-medium#3:. ANGEL JONES

The Business: Homecoming Revolution

While Angel Jones was working in London she witnessed the address of Nelson Mandela in Trafalgar Square on a rainy morning in 1996.

“I grew up always a South African, but never proud of my skin colour or flag,” says Jones. “Then I saw him and he said, ‘I love you all so much. I want to put you in my pocket and take you home’. He made us feel so proud of our shiny new South Africa. There was an idea that, actually, if you returned home you weren’t a failure. I realised there were opportunities back on the Continent and that there were stories to tell of those who returned home.”

And so the Homecoming Revolution was born to bring expats back to South Africa. Each returnee creates nine new jobs in the South African formal and informal sectors. In the past five years, 359 000 South African working professionals have returned, bringing vital skills.


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