The Business: Mama’s Spices & Herbs
Mikie Monoketsi tapped into the lucrative township market with little more than a hunch and R10 000.
In 2011, Mikie Monoketsi had lost everything – her call centre business and marriage. Having read Dale Carnegie’s How to Stop Worrying and Start Living, she made a life altering decision.
She decided to stop worrying about the future and to turn things around, which is exactly what she did. She knew that the township market is huge and lucrative if you bring the right offering.
“I realised a need to educate the township market. Through my research I discovered that the spices customers used by townships are cheap and of poor quality, with high levels of salt, MSG, preservatives, additives and bulking agents – which all negatively impact health and contribute to high levels of hypertension and diabetes.”
This gave her the idea to create her own unique blend of healthier spices that would complement the foods that were being prepared in the townships. She wanted to offer better quality, with health benefits, and at an affordable price. And so Mama’s Spices & Herbs was born.