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8 entrepreneurs who built proudly South African businesses [3 Women made the list]

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#5:. STELIO NATHANAEL AND PRAXIA NATHANAEL

The Business: Chesa Nyama

Stelio Nathanael (MD) and Praxia Nathanael (CEO) are well versed in the food industry. Stelio has been involved in the food game since he was 16, is MD of Gold Brands, the holding company of three food brands, and has now founded Chesa Nyama, a flame-grilled meat take-away franchise.“Everyone knows South Africans are meat lovers, we even have a word for it, ‘braai-mania’, but I noticed that the grilled meat market was very informal and fast food didn’t cater toward this niche of proper flame-grilled meat — it was either burgers, pizza or chicken,” Stelio says. “I knew from experience that high quality products at affordable prices would make the concept work across wide LSM markets.”Chesa Nyama was founded to provide A-grade meat that can be served with traditional pap and gravy, or chips. To keep prices affordable and maintain quality, the co-founders decided to cut out the middleman. “We go straight to the abattoir, we portion and vacuum-pack the meat in our own central kitchen, then it goes to our franchisees at wholesale prices, helping them turn a profit.”


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