The Business: So We Too
In 2007 Raymond founded his company, Bay of Grace Tours, providing birding tours for the first time in the history of Soweto. In 2011, Raymond’s business, along with six others in Soweto, took part in a 6-month mentorship programme hosted by the TEP (Tourism Enterprise Partnership).
Each business was linked with a mentor and taught to scrutinise its business plan, bankability, and objectives. Encouraged by the TEP’s Hidden Treasures Programme, the 7 came together under a new brand to share various unique and alternative experiences available in Soweto. They came up with the name SO WE TOO.
“It’s obviously a play on Soweto but we also wanted to send an uplifting message of ‘so we too can do it. We are all from Soweto and we share the same goals and ideals. Together we came up with a township experience with a difference. You not only get to see a truly authentic Soweto but you could do so for 24 hours.”
In 2014, SO WE TOO was awarded a Lilizela Tourism Award for Social Participation and now services an astounding 800-900 clients per month, with 3 tours per day.