The Business: Ubuntuism Clothing
Keith Bete founded Ubuntuism Clothing, an African-focused active wear brand, with his business partner, Simbarashe Simbarashe, in 2009. He joined the Branson Centre in 2012, where he met Jones through an Entrepreneur’s Organisation/Branson Centre collaboration.
A mix of business savvy and design talent, Bete founded Ubuntuism Clothing because he saw a branded label as the perfect way to get his message of African oneness, uniqueness and communal celebration to the masses. “Ubuntu is our greatest resource. I wanted to package this and make it accessible to everyone.”
Through his associations with the Branson Centre and Jones, Bete has a photograph with Richard Branson wearing one of his shirts, and he managed to get his t-shirt into the latest Leon Schuster movie, where one of the actors loves the shirt so much he wears it throughout the film. Not bad going for a small start-up whose eye is on the big leagues.