#10:. Hesey Designs (Nigeria)
Hesey Designs is an African-inspired fashion label that makes beautiful handcrafted shoes, apparel and fashion accessories (bags, purses etc.).
The brain behind this fashion label is Odiete Eseoghene, the 25-year-old Nigerian-born fashion entrepreneur, who only graduated from the university less than two years ago.
Since hitting the market with her creative designs, just after she graduated from the university, Odiete has won several awards and hit the spotlight when she designed the sneakers worn by Sir Richard Branson, CEO of Virgin Atlantic, during the launch of Virgin Atlantic’s new uniforms and 30th Anniversary celebration in London.
The young designer started her business with less than $100 in capital, from her savings. Through sheer determination and passion, she has raised about $60,000 in extra capital to further grow her business.
Odiete’s fashion pieces are primarily sold through its website, commerce stores and a few retail and distribution outlets, and she’s looking to partner with more retail outlets.
You Too Can Start Your Own Footwear Brand…
Like I mentioned earlier, Africa’s footwear market is still virgin. With high population growth, developing economies and a booming consumer demand, there’s still a wide gap between the demand and supply of suitable footwear to satisfy the market.
Learn from the success stories of the brands and entrepreneurs in this article. You don’t even need to be an expert in shoemaking and design to become a part of this interesting industry. You could organize local craftsmen or partner with somebody with know-how.
Above all, you need raw passion, creativity, curiousity and determination to succeed in the footwear business, or in any business at all.
Do Africa Proud By Sharing This Article Till Everyone knows and Begins To patronize The great products Springing Up From The Great Continent of Africa.