#2:. Brand Your Business
Be clear about what you have to offer. In a market where hundreds of thousands of small businesses are competing, you will be one step ahead of your competition if you include in the name of your business some information about what you do.
While a name like Tempo sounds interesting, give your customers a clue by including crucial defining words. Tempo Tuners is much more memorable, while Tempo Piano Tuners is what will get you found. Include your service in your domain name to help potential customers find you online.
A domain name, such as thetunedpiano.com gets straight to the point. A quick search on Google reveals that the majority of piano tuners that turn up have the word “piano” in their domain name.