India as a whole has no problem with fertility — the country’s ratio of 2.48 children per woman is well above replacement.
But the number of people in India’s Parsis community is dwindling — it shrank from roughly 114,000 people in 1941 to just 61,000 in 2001, according to the 2001 census.
That problem led to a series of provocative ads in 2014, including one that read “Be responsible — don’t use a condom tonight.” Another, geared toward men who lived at home, asked, “Isn’t it time you broke up with your Mum?”
The ads seem to be working: By the latest measure, the population has inched back to 69,000.
Government Beg Citizens to Have More S éx With a fertility rate of 1.43 — well below the European average of 1.58 — Italy has taken a controversial approach to encourage citizens to have more kids.
As Bloomberg reports, the country has been running a series of ads reminding Italians that time might be running out and that kids don’t just come from nowhere.
“Beauty knows no age, fertility does,” one ad said. “Get going! Don’t wait for the stork,” another said.
Couples haven’t responded positively to the guilt trip. Francesco Daveri, a professor of economics at Università Cattolica del Sacro Cuore, has called the ads a failure.